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Coming October 29, 2025

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See What's Inside

    1. πŸ“’ 1.1 The Old Narrative – Support as a Cost Sink

    2. πŸ“’ 1.2 The New Narrative – Support as a Strategic Growth Engine

    3. πŸ’Ό 1.3 Case Study: Zappos – Elevating Service as a Brand and Business Strategy

    4. 🧠1.4 Practice Exercise: Rethinking the Role of Support

    5. βœ”οΈ1.5 Knowledge Check

    1. πŸ“’ 2.1 Strategic Thinking in CX – What It Really Means

    2. πŸ“’ 2.2 Business Acumen for CX Leaders

    3. πŸ“’ 2.3 Metrics That Matter to the Board

    4. πŸ’Ό 2.4 Case Study: Slack – Support-Led Growth During Hyper-Scale

    5. 🧠 2.5 Practice Exercise: Mapping the Cost Center Traps

    6. βœ”οΈ2.6 Knowledge Check

    1. πŸ“’ 3.1 Identifying Growth Opportunities Inside Support

    2. πŸ“’ 3.2 Crafting Your CX Growth Thesis

    3. πŸ“’ 3.3 Creating Your Strategic CX Blueprint

    4. πŸ’Ό3.4 Case Study: Shopify – Using Support Signals to Drive Product and Retention Strategy

    5. 🧠 3.5 Practice Exercise: Aligning CX with Business Goals

    6. βœ”οΈ3.6 Knowledge Check

    1. πŸ“’ 4.1 Telling the Right Story to the Right Audience

    2. πŸ“’ 4.2 Building Partnerships Across the Business

    3. πŸ’Ό 4.3 Case Study: HubSpot – Internal Alignment That Drove Revenue Through CX

    4. 🧠4.4 Practice Exercise: CX Metrics That Matter

    5. βœ”οΈ4.5 Knowledge Check

    1. πŸ“’ 5.1 Your Strategic CX Roadmap

    2. πŸ“’ 5.2 Finalizing Your Support Strategy Playbook

    3. 🧠5.3 Practice Exercise: Building Your Internal CX Narrative

    4. βœ”οΈ5.4 Knowledge Check

    1. πŸ“’ 6.1 From Cost Center to Growth Engine β€” Now It’s Your Move

    2. πŸ“– 6.2 Download Your Workbook

About this course

  • $149.00
  • 28 lessons
  • 0.5 hours of video content

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