Support was never the problem. The strategy was.
This 90-minute course gives CX leaders a practical, proven blueprint to reposition support as a driver of growth, retention, and business value.
Every lesson is built to be practical, easy to apply, and focused on helping you build a tagging strategy that works in the real worldβno fluff, no filler. We use the LOOP Method, a step-by-step learning model that helps you retain and apply what you learn by guiding you through four key stages: Learn the Concept, Observe It in Action, Own the Practice, and Prove the Impact.
π 1.1 The Old Narrative β Support as a Cost Sink
π 1.2 The New Narrative β Support as a Strategic Growth Engine
πΌ 1.3 Case Study: Zappos β Elevating Service as a Brand and Business Strategy
π§ 1.4 Practice Exercise: Rethinking the Role of Support
βοΈ1.5 Knowledge Check
π 2.1 Strategic Thinking in CX β What It Really Means
π 2.2 Business Acumen for CX Leaders
π 2.3 Metrics That Matter to the Board
πΌ 2.4 Case Study: Slack β Support-Led Growth During Hyper-Scale
π§ 2.5 Practice Exercise: Mapping the Cost Center Traps
βοΈ2.6 Knowledge Check
π 3.1 Identifying Growth Opportunities Inside Support
π 3.2 Crafting Your CX Growth Thesis
π 3.3 Creating Your Strategic CX Blueprint
πΌ3.4 Case Study: Shopify β Using Support Signals to Drive Product and Retention Strategy
π§ 3.5 Practice Exercise: Aligning CX with Business Goals
βοΈ3.6 Knowledge Check
π 4.1 Telling the Right Story to the Right Audience
π 4.2 Building Partnerships Across the Business
πΌ 4.3 Case Study: HubSpot β Internal Alignment That Drove Revenue Through CX
π§ 4.4 Practice Exercise: CX Metrics That Matter
βοΈ4.5 Knowledge Check
π 5.1 Your Strategic CX Roadmap
π 5.2 Finalizing Your Support Strategy Playbook
π§ 5.3 Practice Exercise: Building Your Internal CX Narrative
βοΈ5.4 Knowledge Check
π 6.1 From Cost Center to Growth Engine β Now Itβs Your Move
π 6.2 Download Your Workbook