Speak Their Language: CX Insights for the C-Suite
Master the art of communicating CX wins (and risks) to execs and boards.
Every lesson is built to be practical, easy to apply, and focused on helping you build a tagging strategy that works in the real world—no fluff, no filler. We use the LOOP Method, a step-by-step learning model that helps you retain and apply what you learn by guiding you through four key stages: Learn the Concept, Observe It in Action, Own the Practice, and Prove the Impact.
📒1.1 Welcome to Mastering Executive KPIs
📒 1.2 KPIs for Executives
📒 2.1 Understanding & Leveraging Net Promoter Score (NPS)
🧠 2.2 Practice Exercise: Understanding and Using Net Promoter Score (NPS)
📒 2.3 Understanding & Using CSAT (Customer Satisfaction Score)
🧠 2.4 Practice Exercise: Understanding and Using Customer Satisfaction (CSAT)
📒 2.5 Customer Effort Score (CES) & Supporting Metrics
🧠 2.6 Practice Exercise: Measuring & Presenting Customer Effort Score (CES)
📒 3.1 Understanding & Using Repeat Contact Rate (RCR)
🧠 3.2 Practice Exercise: Reducing Repeat Contact Rate (RCR) for Better CX & Efficiency
📒 3.3 Understanding Cost-to-Serve per Customer
🧠 3.4 Practice Exercise: Understanding & Applying Cost-to-Serve per Customer
📒 4.1 Managing Customer Escalations & Regulatory Complaints as Executive KPIs
🧠 4.2 Practice Exercise: Managing High-Risk CX KPIs
📒 4.3 Identifying & Presenting Top 3 CX Themes from Customer Feedback
🧠 4.4 Practice Exercise: Identifying & Presenting CX Feedback Themes
📒 5.1 How to Structure Your Board Presentation
🧠 5.2 Practice Exercise: Presenting CX KPIs to the Board
✔️ 5.3 Knowledge Check: How to Update The Board
📒 Reporting CX Metrics to the Board — What to Know and Do Next
📖 Download Your Workbook